Auquio

experiential design brand identity, production strategy, naming illustrator, photoshop, dimension

Brand identity, production strategy and naming for this high-tech and futuristic water bottle filling station

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Research:

I began my research by looking at similar water campaigns, futurustic water designs, and fluid-inspired patterns. A common thread I found throughout my research were wavy lines, repitition of shapes, concentric circles, and kinetic motion.

FUTURISTIC MARK

FLUID MARK

FUTURISTIC WATER TEXTURE

MODERN FLUID TEXTURE

SIMPLIFIED WATER

WATER BRANDING

Identity:

For my logo and rebrand of the device, I wanted to convey the aspect of water falling and sound rising. The team was open and encouraging of a name change so I decided to incorporate the two words audio and aqua to tie the two major elements of their product together.

System Definition:

After doing my visual research I began my system definition. I decided to go with a monochromatic design of shades of blue. The darkest color was a deep blue and the lightest was a light blue. I also created a gradient of color throughout the design using these monochromatic color shades. My patterns of waves symbolized the waves of sound and water alike.

Creation:

For my sketches of the bottle station, I wanted to convey the function of the device. Water entering and audio exiting. I explored water droplets, audio waves, water waves, streams of water falling, bottles being filled, ripples of water, and so on. The final image of this section shows some of my iterations of one side of the water kiosk. This was the side that I worked on most to establish a system that would be used and applied to the other panels of the kiosk.

Logo iteration

panel exploration

texture exploration

general iteration

panel iteration

final application:

Greening Lemon Grove

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